The Prasar Bharati Board functions at the apex level ensuring formulation and implementation of the policies of the organization and fulfillment of the mandate in terms of the Prasar Bharati Act, 1990. The Executive Member functions as the Chief Executive Officer (CEO) of the Corporation. Officers from different streams working in the Prasar Bharati Secretariat assist the CEO, Member (Finance) and Member (Personnel) in integrating actions, operations, plans and policy implementation as well as look after the budget, accounts and general financial matters of the Corporation.
Prasar Bharati Marketing offices located at Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Thiruvananthapuram, Kochi, Hyderabad, Guwahati and Jalandhar, look after the marketing activities of both All India Radio and Doordarshan.
Prasar Bharati also has a unified vigilance set up at the headquarters, headed by a Chief Vigilance Officer.
The Director General heads the Directorate of All India Radio. Director General, All India Radio is responsible for the overall administration of the entire Akashvani network.
Various Departments Under All India Radio
The Director General is assisted by Additional Directors General (ADG’s) in the Headquarters and in the regions. The Headquarters of the Regional ADG’s are at Bhubaneshwar (ER-I), Kolkata (ER-II), Mumbai (WR-I,WR-II), Lucknow (CR-I), Bhopal (CR-II), Guwahati (NER-I), Aizwal (NER-II), Chennai (SR-I), Bangalore (SR-II), Chandigarh (NR-I), Delhi (NR-II).
In respect of technical matters the Director General is assisted by the Engineer-in-Chief and Additional Directors General(E) in the headquarters and the Zones. In addition there is a Planning and Development Unit in the Headquarters in respect of Development Plan Schemes of All India Radio. For Civil Construction activities, the Director General is assisted by the Civil Construction Wing(CCW), which is headed by a Chief Engineer. CCW also caters to the needs of Doordarshan.
Additional Director General (Administration) and a Deputy Director General(Administration & Finance) assists the Director General on matters of administration and finance, while Additional Directors General (Programme) assists DG in administration of Programme personnel. A Director looks after the Engineering Administration of All India Radio.
The security set up comprises of a Deputy Director General (Security), Assistant Director General (Security) and a Deputy Director (Security). They handle matters of the security and safety of AIR installations, transmitters, studios, offices etc. The Security needs of Doordarshan are also looked after by these officers.
The Director Audience Research heads the Unit of Audience Research in the Directorate. Surveys to gauge listening habits and programme preferences for effective programme planning at various stations of All India Radio are handled by field units under the supervision of the Directorate.